About Us

Entry Alliance was founded by Paul Hucker, a licensing operations specialist with over a decade of experience supporting Licensors, Licensees and Agents. From his Hampshire office, Paul brings a calm, structured approach shaped by years of leading large service teams that helped licensing professionals manage their licensing systems and data.

During those years, Paul saw a clear gap in the industry. When reporting cycles peaked or deadlines tightened, licensing teams were stretched thin, juggling limited resources, rising workloads, and critical tasks that couldn’t afford mistakes. He realised organisations needed flexible, trusted operational support from someone who truly understood the pressure behind the scenes.

Entry Alliance was created to meet that need. A specialist partner that steps in when teams are busy, overloaded, or up against tight deadlines, delivering support exactly when it matters most.